10 Reasons to Ditch Branded Items and Choose Generics

10 Reasons to Ditch Branded Items and Choose Generics

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When you’re walking down the supermarket aisle, the choices can be overwhelming. On one hand, you see well-known brands, with their vibrant packaging and prominent commercials. On the other hand, there are generic items, which are often cheaper but not as well-known. Choosing store brands can be a smart way to cut costs without sacrificing quality.

Private label products are produced by outside manufacturers, under the store’s brand. Often, these products are very similar to their name-brand counterparts. The main difference? Store brands don’t come with the high costs of advertising that national brands build into the price.

Many people assume that store brands are lower quality, but blind taste tests have shown that customers often can’t tell the difference generic brands and name brands. In particular when it comes to common household items like canned goods, the product is virtually the same.

For over-the-counter medications, the active ingredients are monitored and must comply with the same safety rules, so whether you’re buying branded medicine or generic pills, you’re receiving a similar product at a fraction of the cost.

In other categories like cleaners, you might feel more hesitant to switch to generics, though you might be surprised. Even if a product isn’t quite right, the money saved will compensate over time. Many retailers even provide return policies on their private-label items, eliminating the risk to try.

The important thing is that you don’t have to go get more info all-in at once. Swap out a few staples at first—such as baking ingredients, household items, or snacks. Over time, you may be surprised how much you’ve cut from your budget. By being open to private labels, you’ll notice significant savings in your household budget without missing out on the quality you expect.

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